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IPL: Delhi Capitals clock Rs 65 crore in sponsorship deals ahead of IPL 2021

Delhi Capitals, the JSW and GMR co-owned Delhi franchise of the Indian Premier League (IPL) has secured its highest ever sponsorship revenue – Rs 65 crore – ahead of the 2021 season with a record 25 partners.

The team has witnessed almost 60% jump in revenues from 2020.

“This has been the best year ever for Delhi Capitals in terms of sponsorship revenues,” Vinod Bisht, CEO, Delhi Capitals, told ET. “We have touched Rs 65 crore on the back of the solid performance and resurgence of the team.”

As per financial consultancy firm Duff & Phelps, the overall brand value of the IPL had declined by 3.6% in 2020 after the league was first postponed and later being played behind closed doors in the UAE.

While most clubs lost big time in terms of brand value, Delhi Capitals had witnessed the least drop, at a negligible 1%.

The franchise, unlike many other sports brands across the globe, has even managed to exceed its 2019 sponsorship revenues.

After being the runner up in the last season, the franchise is on its maiden title-hunt this season and has on-boarded a record 25 partners, 10 more than the previous year.

While JSW, APL Apollo and Ebixcash are the principal sponsors, the associate sponsors include Acko, JIO, Cornitos, GMR, Colgate, Evolut, Nissin, OctaFX, Phonepe, MX Taka Tak, Wrogn Active and Dream 11.

Other partners include BKT, ON (OPTIMUM NUTRITION), LG OLED, Cipla Health’s Maxirich, Hunk Water, Boat, Kotak, Fancode, Western Digital and HT Media.

The franchise has also secured licensing associations across apparel, fanwear, credit cards and audio products, driving greater fan engagement and penetration to its pan-India fanbase.

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